The simple, black and white video is enormously effective in getting the message of the song across. Taylor’s all-white costume links to the idea of purity and goodness, while the man in the video is dressed in all black, evoking a more sinister and evil personality. Simple decisions make a world of a difference, and in a simple video like this one, they matter even more.
The song is great, and the video is even better. Watch it below.