In some ways, this is so incredibly bold and amazing. Music DOES have value. Music should be paid for in some way shape or form because it is art that someone poured their heart and soul into. Spotify and other streaming services should be for sampling songs and records, and then people should go and purchase the ones they love. All of the Mickey Guyton's and Cam's of the world are getting cheated by streaming services, who convince customers to stream "Better Than You Left Me" and "Burning House" rather than purchase them. However, while Scott Borchetta is promoting this message and image, his label is putting out songs that are not valuable.
But then there are also songs that have been released recently that fans have been encouraged to buy and not stream, but they are not songs worth buying. On the main Big Machine Records, listen to new Tim McGraw music. He has gone the electronic-influenced route, with songs like "Looking for that Girl" and "Southern Girl." Tim McGraw, one of the symbols of country music is going electro-country with Big Machine. His new single 'Top of the World" is barely country, showing that McGraw is just taking another step in the wrong direction. And although we love Danielle Bradbery, her new single, "Friend Zone," is not very good. It is catchy as hell, but the songwriting is not up to par, the beat is like Iggy Azalea gone country and the song is just not up the standard the rest of her songs have set. It's like Big Machine is making her go a direction which doesn't truly show off what makes her popular: her vocals.
On their Valory Music roster, Thomas Rhett is a disgrace with his new album, Tangled Up. The songs are qualified as country on iTunes, and played on country radio, but everything released so far sound more like early 2000's pop-funk than country. His most recent release, "I Feel Good," is about as far from country you can get. It sounds like a bad Katy Perry song. On Republic Nashville, there's Florida Georgia Line and their album Anything Goes. The worst country album released last year, this record sounds like it was spit out in 15 minutes, every song following the same formula, with the horrendous choices of topic, Tyler Hubbard screeching at the top of his lungs, Brian Kelly whispering in the background, with electronic drums and almost no country influence. This album has also been responsible for "Sun Daze," "Sippin' On Fire" and "Anything Goes," all terrible singles which will all go No. 1, because of how messed up country radio is right now. And on that section of Big Machine Label Group, there's also The Band Perry who have changed from a quite excellent country band to a bad Disney pop rock band with their new single "Live Forever."